Brand Identity, Signage

February 2024

Awards
2026 iF Design Award︎︎︎
Winner · Branding

2025 Brazil Design Award︎︎︎
Shortlist · Environmental Design, Signage Systems

2024 Brazil Design Award︎︎︎
Silver · Brand Design 

2024 Brazilian Graphic Design Biennial︎︎︎
Highlight · Brand Identity & Spirit

The new identity of Palácio das Artes, in Belo Horizonte, turns modernist architecture into a graphic language that is bold, accessible, and powerful. Inspired by the building’s iconic louvers, the identity breaks with the “white cube” paradigm and opens the doors to a more democratic culture. With vibrant colors, custom typography, broad editorial language, and welcoming signage, the project repositions one of Latin America’s most important cultural centers as an open, inclusive, and living space.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Operations Manager: Marcelo Pantuzza
Project Management: Guilherme Legnani
Copywriting: Lucas Rodrigues
Design: Matheus Viana, João Emediato, Tobia Hallak, Helena Cintra, Thiago Guerreiro and Marcela Cardoso
Motion: Gabrieu Algusto
Production: Daniele Pires

Brand Identity, Packaging

December 2023

Clarity you can trust. For Eleve, a company that sells packaged fruits and vegetables, the project translates an advanced sanitization process into a visual language defined by lightness, precision, transparency, and freshness.

The redesign reinforces these values through a refined identity system. A new color and a more contemporary logotype bring distinction and cohesion across the packaging. Direct, empathetic, and instructive copy underscores practicality, guiding consumption while making the production process clear and accessible.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Project Management: Izabela Rodrigues
Copywriting: Lucas Rodrigues
Design: Leo Passos and Fernando Dias
3D: Gabriel Castro
Production: Rita Abdo

Brand Identity, Digital

February 2022

Brand identity for Rethink, a technology company that creates digital products. The new identity brings a more contemporary and fluid language that refers to the digital environment’s symbols and icons—reinforcing the idea of continuous transformation and evolution.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Design: Felipe Barbosa
Project Management: Marcelo Pantuzza

Brand Identity

January 2022

Brand and visual identity redesign for Capim Santo, an eco-friendly pousada and restaurant situated in the charming historical center of Trancoso, a former fishing village in Brazil's coastal state of Bahia. Opened as a macrobiotic cafe in 1981, it became renowned for revisiting traditional Bahian seafood dishes. Over the years, Capim Santo has expanded, with restaurant units in São Paulo and Rio de Janeiro, a Social Institute, and a Gastronomy School. The new visual system brings a cohesive language throughout all business fronts reinforcing fundamental themes to the brand's universe, such as hospitality, sustainability, tradition, and respect for the local culture.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria and Fernando Dias
Design: Hermano Lamas
Project Management: Joana Rocha
Print Production: Daniele Pires

Brand Identity, Environmental Graphics, Signage 

December 2021

Brand identity for Metabalance, a diagnostic clinic that uses innovative technology and tools to provide accurate data on the metabolic performance of each patient’s body. Concepts such as movement, precision, energy, and technology guided the visuality of the logo.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Design: Matheus de Souza Viana
Project Management: Beatriz Fonseca