Congresso em Foco

Brand Identity, Digital, Motion

October 2021

Brand identity for Congresso em Foco, one of the leading political digital newspapers in Brazil. It has been covering the federal legislature’s activities intensively for 16 years. The intention was to translate its already consolidated journalistic performance into a more contemporary and palatable language for the digital environment. The new visual identity seeks to combine seriousness and credibility with a fresh and versatile visual repertoire. The branding introduces modular windows as visual resources that make up an identity system in constant motion. With the expansion of the graphic repertoire, the possibilities of communication on the website and social networks expand, consolidating a recognizable language.

Congresso em Foco︎︎︎

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Design: Hudson Girundi and Tobia Hallak
Project Management: Marcelo Pantuzza

Digital, Motion

April 2020

Visual identity for Inhotim’s new online series. The solution was to find different interpretations for the “box”, an essential element of Inhotim’s graphic language. The motion design reflects the dynamic character creating frames, masks, open windows for textures, movements, and images. The Retrato series was recorded between 2011 and 2014, digitized and subtitled in 2020, and explores the universe of artists from the museum’s collection. The Bastidores series shows the backstage works of a museum institution and a closer look at the processes behind contemporary art. The Diálogos series holds discussions on art, culture, and the environment through interviews with artists, curators, and botany specialists.

Retrato︎︎︎ Bastidores︎︎︎ Diálogos︎︎︎

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Design: Hudson Girundi
Project Management: Izabela Rodrigues