Brand Identity, Digital

February 2022

Brand identity for Rethink, a technology company that creates digital products. The new identity brings a more contemporary and fluid language that refers to the digital environment’s symbols and icons—reinforcing the idea of continuous transformation and evolution.

Hardy Design
Creative direction: Mariana Hardy
Executive direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Design: Felipe Barbosa
Project Management: Marcelo Pantuzza

Congresso em Foco

Brand Identity, Digital, Motion

October 2021

Brand identity for Congresso em Foco, one of the leading political digital newspapers in Brazil. It has been covering the federal legislature’s activities intensively for 16 years. The intention was to translate its already consolidated journalistic performance into a more contemporary and palatable language for the digital environment. The new visual identity seeks to combine seriousness and credibility with a fresh and versatile visual repertoire. The branding introduces modular windows as visual resources that make up an identity system in constant motion. With the expansion of the graphic repertoire, the possibilities of communication on the website and social networks expand, consolidating a recognizable language.

Congresso em Foco︎︎︎

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Design: Hudson Girundi and Tobia Hallak
Project Management: Marcelo Pantuzza

Digital, Motion

April 2020

Visual identity for Inhotim’s new online series. The solution was to find different interpretations for the “box”, an essential element of Inhotim’s graphic language. The motion design reflects the dynamic character creating frames, masks, open windows for textures, movements, and images. The Retrato series was recorded between 2011 and 2014, digitized and subtitled in 2020, and explores the universe of artists from the museum’s collection. The Bastidores series shows the backstage works of a museum institution and a closer look at the processes behind contemporary art. The Diálogos series holds discussions on art, culture, and the environment through interviews with artists, curators, and botany specialists.

Retrato︎︎︎ Bastidores︎︎︎ Diálogos︎︎︎

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Design: Hudson Girundi
Project Management: Izabela Rodrigues

By Door

Brand Identity, Digital

November 2018

Brand identity for By Door, an online community management app. The logo conveys the connection between people through the touch of hands, symbolizing contemporary social interaction, using technology to empower citizens, and creating a more united and uncomplicated community. In addition to touching, the hands are open, projecting and reinforcing By Door as a tool that provides access and generates movement. The technological aspect is evident in the illustration’s contemporary stroke, the icon’s vibrant color, and the minimalist and accessible typographic choice.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction and Naming: Cynthia Massote
Design Lead: Délio Faleiro
Design: Pedro de Albergaria
Project Management: Marcelo Pantuzza

Campus 2 anos

Campaign, Digital

July 2018

Commemorative campaign to celebrate the 2nd anniversary of the Campus São Paulo. Nowadays known as Google for Startups, it is a startup accelerator program by Google that currently has many campuses worldwide. To emphasize the theme, we introduced the math concept of squaring - the number multiplied by itself. Celebrating all the experience from the initial years to strengthen, boost and potentialize startups. And most importantly, to position the campus as a place driven by powerful ideas.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design: Pedro de Albergaria
Project Management: Mariana Muchon