Graphic Designer
Belo Horizonte, Brazil

Graphic Designer
Belo Horizonte, Brazil ︎︎︎

Promotional packaging design for O Boticário Christmas products in 2018. O Boticario is Brazil’s largest beauty retailer, and for this occasion, the company’s stores offered a series of gift kits, which encompassed product lines in several price ranges. With the theme “The magic of Christmas”, several prints were developed from circular modules. The use of unique finishing touches, such as embossing and hot stamping, engendered a hierarchy among the many kits, according to the products’ price tags and offering options for different audiences.

Hardy Design
Creative direction: Mariana Hardy
Executive direction: Cynthia Massote
Design Lead: Délio Faleiro
Design: Pedro de Albergaria, Délio Faleiro and Fernando Dias
Project Management: Mariana Muchon
Print production: Mirelle Bairral
Photos: O Boticário

Commemorative campaign to celebrate the 2nd anniversary of the Campus São Paulo. Nowadays known as Google for Startups, it is a startup accelerator program by Google that currently has many campuses worldwide. To emphasize the theme, we introduced the math concept of squaring - the number multiplied by itself. Celebrating all the experience from the initial years to strengthen, boost and potentialize startups. And most importantly, to position the campus as a place driven by powerful ideas.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design: Pedro de Albergaria
Project Management: Mariana Muchon

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Updated in January, 2023