Graphic Designer
Belo Horizonte, Brazil

Graphic Designer
Belo Horizonte, Brazil ︎︎︎

Brand identity for By Door, an online community management app. The logo conveys the connection between people through the touch of hands, symbolizing contemporary social interaction, using technology to empower citizens, and creating a more united and uncomplicated community. In addition to touching, the hands are open, projecting and reinforcing By Door as a tool that provides access and generates movement. The technological aspect is evident in the illustration’s contemporary stroke, the icon’s vibrant color, and the minimalist and accessible typographic choice.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction and Naming: Cynthia Massote
Design Lead: Délio Faleiro
Design: Pedro de Albergaria
Project Management: Marcelo Pantuzza

© 2012-2023 Pedro de Albergaria
Updated in January, 2023