Brand Identity, Packaging

December 2023

Clarity you can trust. For Eleve, a company that sells packaged fruits and vegetables, the project translates an advanced sanitization process into a visual language defined by lightness, precision, transparency, and freshness.

The redesign reinforces these values through a refined identity system. A new color and a more contemporary logotype bring distinction and cohesion across the packaging. Direct, empathetic, and instructive copy underscores practicality, guiding consumption while making the production process clear and accessible.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Project Management: Izabela Rodrigues
Copywriting: Lucas Rodrigues
Design: Leo Passos and Fernando Dias
3D: Gabriel Castro
Production: Rita Abdo

Será que você vai acreditar?

Editorial,  Packaging

July 2020

Award
2024 Brazilian Graphic Design Biennial︎︎︎
Highlight · Album Covers

Cover design for “Será que você vai acreditar?”, the sixth album in Fernanda Takai’s solo career. The idea was to reinforce the surrealist, ironic and humorous aspect of the cover image conceived by artist Renato Larini. The language of collages, the aesthetics of book and archive labels, connecting with the idea of collecting and cataloging. The solution pays homage to an antique editorial design and combines a nostalgic vibe with a contemporary aesthetic.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design: Pedro de Albergaria
Project Management: Izabela Rodrigues
Photo: Leo Passos and Mateus Lustosa

O Boticário Christmas 2018

Campaign, Packaging

December 2018

Promotional packaging design for O Boticário Christmas products in 2018. O Boticario is Brazil’s largest beauty retailer, and for this occasion, the company’s stores offered a series of gift kits, which encompassed product lines in several price ranges. With the theme “The magic of Christmas”, several prints were developed from circular modules. The use of unique finishing touches, such as embossing and hot stamping, engendered a hierarchy among the many kits, according to the products’ price tags and offering options for different audiences.

Hardy Design
Creative direction: Mariana Hardy
Executive direction: Cynthia Massote
Design Lead: Délio Faleiro
Design: Pedro de Albergaria, Délio Faleiro and Fernando Dias
Project Management: Mariana Muchon
Print production: Mirelle Bairral
Photos: O Boticário

O Tom da Takai

Editorial, Packaging

July 2018

Cover and editorial design for Fernanda Takai’s fifth solo álbum. O Tom da Takai pays homage to famous Brazilian musician Tom Jobim and 60 years of Bossa Nova. The cover illustrates a meeting between a bird and a carp, alluding to Tom Jobim’s music and Takai’s voice. The simple, loose strokes result in a light synthetic drawing aesthetic, in a direct semiotic link with bossa nova. The typesetting is another essential element in the design, historically found on bossa nova albums, playing a pivotal role in creating a minimalist and sophisticated language.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design: Pedro de Albergaria
Project Management: Marcelo Pantuzza
Print Production: Mirelle Bairral
Photos: Pedro Hansen

Aromas Inhotim

Illustration, Packaging

May 2018

Graphic language and illustration for the exclusive home fragrance collection developed by Estúdio Mandarina for Inhotim Design Store. The proposal was designed to be flexible, responding to the collection’s diversity of products. The manual illustration serves as an image asset in the composition while quickly differentiating the scents from each other.

Estufa - Estúdio de Design Inhotim
Creative Direction: Mariana Hardy
Design: Pedro de Albergaria
Project Management: Ricardo Lopes
Print Production: Mirelle Bairral
Photos: Pedro de Albergaria and Inhotim Design Store