O Tom da Takai

Editorial, Packaging

July 2018

Cover and editorial design for Fernanda Takai’s fifth solo álbum. O Tom da Takai pays homage to famous Brazilian musician Tom Jobim and 60 years of Bossa Nova. The cover illustrates a meeting between a bird and a carp, alluding to Tom Jobim’s music and Takai’s voice. The simple, loose strokes result in a light synthetic drawing aesthetic, in a direct semiotic link with bossa nova. The typesetting is another essential element in the design, historically found on bossa nova albums, playing a pivotal role in creating a minimalist and sophisticated language.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design: Pedro de Albergaria
Project Management: Marcelo Pantuzza
Print Production: Mirelle Bairral
Photos: Pedro Hansen