Graphic & Type Designer
Belo Horizonte, Brazil
Belo Horizonte, Brazil
info@pedrodealbergaria.com
linked.in/pedrodealbergaria ︎︎︎
linked.in/pedrodealbergaria ︎︎︎
Awards
2026 iF Design Award︎︎︎
Winner · Branding
2025 Brazil Design Award︎︎︎
Shortlist · Environmental Design, Signage Systems
2024 Brazil Design Award︎︎︎
Silver · Brand Design
2024 Brazilian Graphic Design Biennial︎︎︎
Highlight · Brand Identity & Spirit
The new identity of Palácio das Artes, in Belo Horizonte, turns modernist architecture into a graphic language that is bold, accessible, and powerful. Inspired by the building’s iconic louvers, the identity breaks with the “white cube” paradigm and opens the doors to a more democratic culture. With vibrant colors, custom typography, broad editorial language, and welcoming signage, the project repositions one of Latin America’s most important cultural centers as an open, inclusive, and living space.
Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Operations Manager: Marcelo Pantuzza
Project Management: Guilherme Legnani
Copywriting: Lucas Rodrigues
Design: Matheus Viana, João Emediato, Tobia Hallak, Helena Cintra, Thiago Guerreiro and Marcela Cardoso
Motion: Gabrieu Algusto
Production: Daniele Pires
2026 iF Design Award︎︎︎
Winner · Branding
2025 Brazil Design Award︎︎︎
Shortlist · Environmental Design, Signage Systems
2024 Brazil Design Award︎︎︎
Silver · Brand Design
2024 Brazilian Graphic Design Biennial︎︎︎
Highlight · Brand Identity & Spirit
The new identity of Palácio das Artes, in Belo Horizonte, turns modernist architecture into a graphic language that is bold, accessible, and powerful. Inspired by the building’s iconic louvers, the identity breaks with the “white cube” paradigm and opens the doors to a more democratic culture. With vibrant colors, custom typography, broad editorial language, and welcoming signage, the project repositions one of Latin America’s most important cultural centers as an open, inclusive, and living space.
Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Operations Manager: Marcelo Pantuzza
Project Management: Guilherme Legnani
Copywriting: Lucas Rodrigues
Design: Matheus Viana, João Emediato, Tobia Hallak, Helena Cintra, Thiago Guerreiro and Marcela Cardoso
Motion: Gabrieu Algusto
Production: Daniele Pires