Graphic & Type Designer
Belo Horizonte, Brazil
Belo Horizonte, Brazil
info@pedrodealbergaria.com
linked.in/pedrodealbergaria ︎︎︎
linked.in/pedrodealbergaria ︎︎︎
Clarity you can trust. For Eleve, a company that sells packaged fruits and vegetables, the project translates an advanced sanitization process into a visual language defined by lightness, precision, transparency, and freshness.
The redesign reinforces these values through a refined identity system. A new color and a more contemporary logotype bring distinction and cohesion across the packaging. Direct, empathetic, and instructive copy underscores practicality, guiding consumption while making the production process clear and accessible.
Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Project Management: Izabela Rodrigues
Copywriting: Lucas Rodrigues
Design: Leo Passos and Fernando Dias
3D: Gabriel Castro
Production: Rita Abdo
The redesign reinforces these values through a refined identity system. A new color and a more contemporary logotype bring distinction and cohesion across the packaging. Direct, empathetic, and instructive copy underscores practicality, guiding consumption while making the production process clear and accessible.
Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design Lead: Pedro de Albergaria
Project Management: Izabela Rodrigues
Copywriting: Lucas Rodrigues
Design: Leo Passos and Fernando Dias
3D: Gabriel Castro
Production: Rita Abdo