Graphic Designer
Belo Horizonte, Brazil

Graphic Designer
Belo Horizonte, Brazil ︎︎︎

Brand identity for Inhotim’s Patrons Program, a project focused on civil society’s contribution to maintaining the Institute’s collection. The identity uses the concept of light as its main inspiration. One element represents movement, cycles, interference, and reflection. The overlapping and juxtaposition of characters and colors give the logo a modular feature, transforming itself and creating different meanings. Finally, exclusivity as a subjective value guided the contour and line choices, combining simplicity with refined and minimalist sobriety with boldness in the cropping of characters.

Estufa - Estúdio de Design Inhotim
Creative Direction: Mariana Hardy
Design Lead: André Coelho
Design: Pedro de Albergaria
Project Management: Ricardo Lopes
Print Production: Mirelle Bairral

© 2012-2023 Pedro de Albergaria
Updated in January, 2023