Graphic Designer
Belo Horizonte, Brazil

Graphic Designer
Belo Horizonte, Brazil ︎︎︎

Brand and visual identity for End-to-End Analytics, a data analytics consulting firm located in Palo Alto, California. The design starting point was to reimagine the arrows, an emblematic symbol, and concept for the company. They were crafted with an upward composition, rounded shapes, and a vibrant color palette to convey a technological and dynamic atmosphere. Each arrow had three facets relating to E2E’s pillars: analysis, business making, and technology. These converge and interact to provide data that serves as an ideal basis for their clients’ successful decision-making.

Hardy Design
Creative Direction: Mariana Hardy
Executive Direction: Cynthia Massote
Design: Pedro de Albergaria
Project Management: Marcelo Pantuzza
Print Production: Rita Abdo

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Updated in January, 2023